About
Accomplished Product Management Leader and Digital CX Strategist with over 8 years of expertise, driving digital transformation and shaping customer experience across mobility, automotive, and retail sectors. Proven ability to lead product discovery, define strategies, and deliver high-impact solutions end-to-end within rapidly scaling digital ecosystems. Adept at transforming tech-led organizations into product-led entities by leveraging strong PM fundamentals, AI-driven insights, and cross-functional collaboration to achieve significant business outcomes and user growth.
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Work
Al Futtaim EV Automotive
Senior Manager Customer Experience
Breeze Consultancy
Digital CX Strategist
Udrive Car Sharing
Customer Experience Manager
Dash Mobility
Product Manager
Fertifood Organics
Product Manager
Ysquared Metals
Equity Trader
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Certificates
SQL
DataCamp
Design Thinking and Innovation
Coursera
Product Analytics
Amplitude
Agile Product Development
Service Design
Coursera
IMI EV Level 1
IMI
Certified Scrum Product Owner (CSPO)
Scrum Alliance
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Skills
Product Strategy & Discovery
Product Strategy, Product Discovery, Market Research, User Research, Problem Definition, Business Case Modelling, Innovation Management, MVP Development, Prototyping, Stakeholder Management, Roadmapping
Product Development & Delivery
Agile Product Development, Scrum, CSPO, Product Launch, Solution Delivery, Iteration Management, Cross-functional Leadership, Process Design, Turnaround Management, e-KYC Verification
Customer Experience (CX) & UX
Customer Experience Strategy & Design, Service Design, Blueprinting, Voice of Customer (VoC), Consumer Insights, Journey Mapping, NPS Frameworks, CES Score, UX/UI Enhancements, Chatbot Design, IVR Design
Digital Transformation & Growth
Digital Transformation, Digital Loyalty Programs, WebRTC, Growth Initiatives, Conversion Rate Optimization, User Engagement, A/B Testing, Experimentation
Data & Analytics
Product Analytics, Predictive Analytics, SQL, PostgreSQL, PowerBI, Tableau, Amplitude, MS Azure, AI-based Call Analytics, KPI Tracking, User Behavior Analysis
Technical & Automation Tools
AI-driven Insights, Automation, IoT Hardware, Proprietary Tech Stack, Sprinkler, Zapier, Retool, N8N, FreshChat, Intercom, Figma, Framer, Cursor, Replit
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Projects
Virgin Mobile UAE
Revamped Customer Experience (CX) to improve social media rankings and overall brand perception.
Al Ghurair Automotive
Developed a comprehensive CX Transformation Roadmap as a strategic case study for job application.
Zed Mobility
Implemented UI-driven changes to optimize bookings to trip ratio for a mobility service.
HM UAE
Conducted a Customer Journey Audit and developed an Optimization Strategy.
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